The new Axe Dark temptation deodorant ad, which is being telecasted on TV channels nowadays is quite outrageous. A guy turns into a chocolate boy when he sprays an Axe deo. He is then eaten by a series of girls. The ad looks unreal and very artificial. Also, the so called ‘chocolate boy’ does not have any expressions as such. Women having bites of him is something very disgusting. Women love chocolates, so they would find men who smell like chocolate as irresistible is what the ad says… Has anyone ever smelled of chocolate??? The thought seems to be weired. I think the ad would have been better without the chocolate boy. The ad has been exaggerated because the theme used is suggestive rather than appealing.
The Axe Dark temptation deodorant ad attempts to show the seductive effects of this fresh, masculine fragrance. However, the ad seems to have come under the axe of the Information and Broadcasting (I&B) ministry itself. Being a product of Unilever it has a wide range of products for men and had some good ads been made in the past. The content and theme has been found "indecent, vulgar and repulsive" by the I&B ministry which has asked the Indian Broadcasters Federation (IBF) not to telecast it. The ad is a very bad campaigning of the product. Even though as the ad claims that women love chocolates but who would have it in such a manner????
4 comments:
its really a disgusting ad.....absolutely agree with ur view
hi ravneet good analises, actualy there is a need of that type of though. othervise who will going to think about ethics , ya there is question about ethics, reporters ethic and the persons ethic who have colgate.............
well done ,keep it up.
i suppose the idea behind the ad was to fuel the imagination of guys with the idea of being irresistable to women....maybe it would have gone down better if it were animated...
Yep totally it should have been animated!
Thanks to the makers of this ad....i have lost the will to have chocolates...maybe the intention was to show that guys who use this deo are irresistible to women but the manner in which it was shown was disgusting to say the least.
Even before axe ads have received flak from IBF but they('AXE DEO AD 'makers')seem to be in no mood to make amends.
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